Video: Jay Jones- Top Back

New Orleans is no stranger to birthing rap legends, and Jay Jones is next in line to carry that torch. Fresh off the stage with Lil Wayne, the Hollygrove native just dropped the visuals for his new record “Top Back”—a modern rework of T.I.’s Mannie Fresh–produced classic that Lil Wayne himself once flipped during his Da Drought 3 era. 

For Jay Jones, this release is about more than just paying homage. “I damn near grew up off that beat, it was that nostalgic vibe of something familiar, but I had to take it to Jones World—put my spin on it, the raw element of New Orleans,” explains the artist. 

The video, directed in his own neighborhood by FREEWATER, captures the spirit of Hollygrove in a way few outsiders have seen. Crawfish boils, family ties, and block pride take center stage, with Jones’ cousins, little brother, and lifelong neighbors popping out to celebrate the moment. “A lot of people hear about Hollygrove and the music, but I wanted to really show the world what it looks like back here,” Jay Jones explained. “I’m basically related to half the neighborhood.”