DEFINITION OF FRESH

New Orleans is no stranger to birthing rap legends, and Jay Jones is next in line to carry that torch. Fresh off the stage with Lil Wayne , the Hollygrove native just dropped the visuals for his new record “Top Back” —a modern rework of T.I. ’s Mannie Fresh –produced classic that Lil Wayne himself once flipped during his Da Drought 3 era.  For Jay Jones , this release is about more than just paying homage. “I damn near grew up off that beat, it was that nostalgic vibe of something familiar, but I had to take it to Jones World—put my spin on it, the raw element of New Orleans,” explains the artist.  The video, directed in his own neighborhood by FREEWATER , captures the spirit of Hollygrove in a way few outsiders have seen. Crawfish boils, family ties, and block pride take center stage, with Jones’ cousins, little brother, and lifelong neighbors popping out to celebrate the moment. “A lot of people hear about Hollygrove and the music, but I wanted to really show the world...

Oklahoma City native and multifaceted artist J French just released the official video for his energetic single “Turn Me Up” , transforming what started as an unplanned track into a full-fledged celebration of hip hop dance and self-expression. Shot in Las Vegas inside a media day training facility owned by boxing manager Mario Serrano , the video is packed with legendary poppers like @plikplokpix , @plikplokdance , @overflow_uno , @vegasvibing , @globalvibingllc , @djdoubleedgeand , @overflow_uno , as well as rising talent Decoy .

Houston rap icon Z-Ro drops his highly anticipated single, “No Ice” , produced by Iceman Chamberlain and laced with bluesy guitar sounds that bring out a melodic, soulful vibe. Z-Ro ’s smooth vocals slide effortlessly over the beat, delivering a catchy hook that’s bound to stay with listeners: Sippin' with no ice / this bottle's mine, y'all boys can't sip with me / this sh*t is so nice / damn right I’m drunk as f*ck, not just tipsy . As Z-Ro explains about his experience collaborating with Iceman Chamberlain , "Iceman been making hits with Gunna, NBA Youngboy, Wiz Khalifa, Chief Keef, Blac Youngsta, A$ap Rocky…he knows what he’s doing and he did his thing with this one” . Dripping with southern swag and authenticity, “No Ice” is another classic for “The Mo City Don” .

Hitkidd is on fire, fresh off producing A$AP Rocky 's lead single "Highjack" , co-producing the "Memphis Zoo" album with Juicy J , and delivering beats for Rich the Kid ’s latest track featuring BIA . Now, he's back with a powerful new project, teaming up with CoCash and TripStar for the politically charged video "If I Were President" .  Stream "If I Was President" : https://hitkidd.ffm.to/ifiwaspresident

  Eric Bellinger unveils the Acoustic Edition of The Rebirth 3 album with the intimate "Writer's Block" video. The Grammy-Winning a rtist showcases his versatility with a stripped-down rendition of his Critically-Acclaimed project.  Listen to Eric Bellinger 's New Album "The Rebirth 3: The Party & The Bedroom" [Acoustic]: https://compoundinterest.lnk.to/TR3_A...

Hitkidd is back with a banger, dropping his latest single "Nott" featuring the raw talents of Doe Boy and Key Glock . "'Nott' is one of my favorite songs right now!!! The beat is super crazy so I sent it to Doe Boy who song it was originally and he added Glock. I asked him for a song for my project and wasted no time sending me this one. This one of them songs that make you want to do the stank face! So I appreciate everything that went on with this song," explains Hitkidd . 

  Grammy-winning artist Eric Bellinger continues to captivate fans with his latest release, the amped-up music video for  “Drop” , featuring Sevyn Streeter . The third single from his critically-acclaimed album The Rebirth 3 .  The video's release also coincides with Bellinger gracing the cover of a prominent magazine this month, a testament to his skyrocketing fame and influence in the music industry. As Sevyn Streeter explained about the experience of creating “Drop” with Eric Bellinger , “Anytime I have a chance to create with my friends, work never feels like work, and ‘Drop’ was no different! When we recorded the song we knew instantly that it was full of energy and felt like summer, so the video had to be full of life, laughter and movement. Shout out to our director Trinidad James for feeding us nothing but positivity the entire day, and my choreographer Tiffany Simone for giving us movement that both ‘hit’ and felt natural!” Listen to Eric Bellinger 's New A...

  Grammy and BET award nominated producer Hitkidd is once again making waves with his latest video release, "Secluded" , featuring Lil Gotit , a track from his highly anticipated upcoming album Hitkidd for President . The video, directed by r.svn , gives private house party vibes echoing the lyrics.  "Secluded" not only offers a glimpse into the sonic landscape of Hitkidd 's upcoming album but also hints at the vibes that will define the project as a whole. With its catchy hooks, mesmerizing beats, and evocative visuals, the video is a testament to Hitkidd 's ability to push the boundaries of hip-hop while staying true to his roots.  Stream / Purchase Hitkidd & Lil Gotit - Secluded  Spotify - https://open.spotify.com/album/2mgt7c...   Tidal - https://tidal.com/browse/album/349955187

  Somaya Reece , trailblazing bilingual female artist and Love & Hip Hop royalty, just dropped the highly anticipated music video for her latest single, "Witness Glory" .  Creative Director, Cinematic Film Concept by Somaya Reece & @DigitalAvnue  Stream "Witness Glory" - https://linktr.ee/somayalajefa

Eric Bellinger , the Grammy -winning artist and prolific songwriter, is once again captivating the music world with the upcoming release of his highly anticipated album, The Rebirth 3 , on March 1st . Building on his illustrious career and the buzz of his 2024 NBA All Star Weekend performance at the official NBA House , Bellinger is set to deliver a musical journey that features a star-studded lineup of collaborations, promising fans a melodic experience like never before. Click here for more info on where to experience this new music. The Rebirth 3 is a testament to his evolution as an artist. The album features an impressive lineup of collaborations, including Mozzy , Sevyn Streeter , K Camp , Ty Dolla $ign , Queen Naija , and Ne-Yo . This eclectic mix of talent promises to deliver a diverse and immersive listening experience, highlighting Bellinger's ability to seamlessly blend genres and create musical magic. As Bellinger prepares to unleash The Rebirth 3 upon the wor...

Eric Bellinger 's latest music video, "All For Me," serves as the second single from his highly anticipated Rebirth 3 album set to drop on November 10th . The video is a captivating sci-fi adventure, where a mad scientist brings an alien version of Eric Bellinger and his enchanting alien counterpart back to life. After escaping the confines of the laboratory, the otherworldly duo embarks on an exhilarating journey. They steal a motorcycle and embrace their newfound freedom as visitors on Earth, living life to the fullest until the surprise ending...

Eric Bellinger 's latest release, the "Curious (Remix)," featuring none other than the iconic Lil' Kim and rising star Lola Brooke , produced by Hitmaka . Bringing another level of heat to this Top 20 hit Eric Bellinger shared his vision for the remix in a recent interview, explaining, "I wanted to do a remix that was the same style and format as the original song, with one legend and one legend-in-the-making. On the original, we have Fabolous and Cordae. Now on the 'fe-mix,' we have Lil Kim and Lola Brooke! And I also did a brand new verse myself to really give it a new fresh energy."

Love & HipHop fans have been anticipating this video release for months and Jessica Dime aka   Dimepiece came to please with her latest video "Do the Most" , with beats courtesy of famed super-producer Drumma Boy , directed by ABG_GFX . The two are also working on her upcoming project and also have a podcast together!!! @BeautyAndTheBeatsPodcast

Rapper and Afrobeat vocalist CuhDeeJah joins forces with West Coast legend Snoop Dogg for their take on 80s funk classic "Bad Mama Jama" in the newest video from this rising star. Fresh off the high of label 2 Miles Ahead Southern Hospitality Tour , CuhDeeJah fits the vibe of "Bad Mama Jama" perfectly as a certified baddie with the talent to take her all the way.   The single is produced by Sean2 Miles and directed by Daniel Curtis Lee .

Echoing Soundz shares the offcial video for "She Know" by Drumma Boy featuring JC Gwalla , from his latest album "Welcome to My City Vol. 4" .  The video is shot & edited by FFX .  [Click To Add, Download, Stream WTMC4 ]  https://linktr.ee/drummaboyfresh?fbcl...

Fresh off his 2023 GRAMMY awards performance, Grandmaster Flash talks the history of Jay-Z , the proficiency of Eminem and his discovery of Drake in Part 2 of his 10-part vignette series.  Watch Part 1: The Wafer Is The Slipmat ( https://www.youtube.com/watch?v=flNe2... )

Stunning singer and dancer Jilly joined DaniLeigh at the NOVO in Los Angeles during her 4 Velour   Tour and officially released her much-anticipated video for the singe "THROWBACK" , from Jilly 's debut EP, "COPY & Paste" .  Stream the 'COPY & Paste' EP below: https://linktr.ee/jillyanais

Skrilla49 and Lil L , two Compton artists who have seen the darker side of life, take fans on an emotional journey in their latest video "Hate in Yo Heart" , presented by @JVisuals312 .

Echoing Soundz shares the official video for the single "Trap Like Lohan" by Compton, CA rap artists  Skrilla49  and Lil L .  The video is directed by Khrave .

Hailing from South Central L.A. and building from the legacy of their label, Uneek Music , rap duo OSBS ( On Sum Bullsh%t ) is merging the unmistakable vibe of their home soil with a cutting-edge sound that draws heavily from Atlanta's trap music stronghold. In the new video for "Runway" , a fan favorite from latest album Parental Advisory . Download the album "Parental Advisory" now! Stream: https://ABOVEALL.lnk.to/OSBSPAYo Source: Echoing Soundz