DEFINITION OF FRESH

Dreamville signee and North Carolina rap artist Lute shares his release "HARD TO REACH" , that features 12 tracks of personal introspection,

Charlotte, NC rap artist Fetty P Franklin links up with Memphis, TN rap artist Big Moochie Grape for the official video for their collaborative single "Bows and Bricks" .  Stream "Bows and Bricks" : http://broke.ffm.to/fetty-p-franklin-...

Charlotte, NC rap artist MAVI shares the official video for the single "Triple Nickel" featuring NYC based rap artist MIKE . The video is directed & edited by Wyeth Collins and co-directed & 35mm photography by Jaylen Brannon .  the pilot. out now: https://i.mavi4mayor.com/thepilot

DaBaby shares the official video for the single "LETTER TO MY YN" , produced by BandPlay  and Drvmlord .  The single appears on DaBaby 's upcoming release "Be More Grateful" .  "Letter To My YN" Out Now on All Platforms:  https://dababy.lnk.to/LETTERTOMYYN

Reuben Vincent & 9th Wonder share their official video for "GET IT GIRL (House Party Remix)" featuring DMV (Washington, DC) rap artist Wale , off the collaboration album from Reuben Vincent & 9th Wonder called "WELCOME HOME" . The video directed by Keilan Armon, Pierre   & Reuben Vincent .

Jamla Records / Roc Nation share the official video for the single "HOMECOMING" by Reuben Vincent & 9th Wonder , off Reuben Vincent & 9th Wonder upcoming collaboration album.  The video is shot by Keilan Alexander and directed by Reuben Vincent & Keilan Alexander .

Charlotte, NC rap artist Reuben Vincent and Winston-Salem, NC record producer, record executive, and DJ 9th Wonder share their official video for the single "DRE & SIDNEY" featuring Haitian-American singer, writer, and producer Sweata and Washington, DC R&B crooner Raheem DeVaughn .  The single is off Reuben Vincent & 9th Wonder upcoming collaboration album.  Listen to "DRE & SIDNEY " : https://ffm.to/dreandsidney

Jamla Records/Roc Nation shares the official video for the single "Gotta Get It" , off Reuben Vincent & 9th Wonder upcoming collaboration album. The video is directed by Keilan Alexander .

Rising Charlotte, NC rapper Fetty P Franklin , a voice that’s cutting through the noise with sharp storytelling, southern grit, and raw charisma. His latest single, “Check My Resume” , is out now via GroundHawg Entertainment and it’s a no-frills statement of fact from one of the South’s most authentic voices.

Charlotte rapper Fetty P Franklin , a voice that’s cutting through the noise with sharp storytelling, southern grit, and raw charisma. His new single, “Razor Blades and Rubber Bands” , is out now via GroundHawg Entertainment and it’s a hustler’s anthem that doesn’t pull any punches. This new single follows the buzz of his regional smash “Jimmy n Johnny” —a cautionary tale about loyalty and betrayal that earned over 800K views on YouTube via On The Radar and 4M+ impressions across socials. It’s just the latest chapter in Fetty’s journey from Charlotte streets to rap spotlight, a grind built not on gimmicks but on authenticity and staying true to self. Fetty’s not just rapping—he’s documenting survival with cadence and conviction, and the industry is paying attention. With more heat on the way, now’s the time to tap in.

Jamla Records shares the official video for the single "The Way (You Love Me)" by North Carolina natives Reuben Vincent ( Charlotte, NC ) & 9th Wonder ( Winston-Salem ). The video is shot by Keilan Alexander and stars Nyla Symone .  The single is from the mixtape "H.M.W.Y.G.H." .  STREAM "HMWYGH" THE FULL MIXTAPE BELOW:  https://soundcloud.com/reuben-vincent...

Jamla Records shares the official video for the single "Surfin'" by Charlotte, NC rap artist Reuben Vincent and produced by record producer, record executive, and DJ​ 9th Wonder . The single will appear on Reuben Vincent & 9th Wonder 's upcoming collaborative album. The video is shot by Keilan Armon .

Released two years after his 2022 album Baby on Baby 2 , DaBaby ’s “HOW TF IS THIS A MIXTAPE?” is a bold 14-track project that continues to showcase his unique sound and versatility. Blending melodic pacing with hard-hitting lyrics, the mixtape sees DaBaby explore a more reflective and emotional side while keeping the signature energy that made him a staple in the rap game This album follows DaBaby ’s May 2024 release of a short mixtape, Ghetto Superstar , The Intro , which served as a prelude to his full-length work.

Positioned as next-up out of “The Carolinas,” buzzing South Carolina rap artist  Trap Dickey reups and recharges his signature independent breakout hit with the  “Blue Devils (Remix)” featuring North Carolina heavyweight DaBaby .

Charlotte, NC rap artist MAVI shares his release "shadowbox" , that features 14 tracks with a guest appearance by Malaya . Production is handled by Alexander Spit , Angelo LeRoi , Beach Noise , Ben10k , Danes Blood , Grant Lapointe , Jacob Rochester , LILCHICK , monte booker , Psymun , Stoic , Tom Levesque , and TwoTone .

Charlotte, NC emcee Reuben Vincent shares his EP "General Admission" , that features 7 tracks with guest appearances by Malaya and Swavay​ & Chris Patrick on the "GRAND CHERRY (Remix)" .

  Charlotte, NC rap artist Deniro Farrar shares the official video for the single "Fire Emoji" .  The video is shot and edited by Splash Media Production .

  Immerse yourself in the darkness with "Spaghetti" , a menacing collaboration of Legendary MC Dynas and the mad scientist Jah Freedom featuring Money Mogly and Shottie . The track unfolds with ominous drums, eerie synths, and haunting piano, creating a gritty sonic landscape. Each MC brings a unique flavor to the narrative, delivering relentless verses that vividly paint the struggles of the streets This is more than a song; it's a journey into the underworld, where the chemistry between the artists turns "Spaghetti" into a hauntingly captivating masterpiece.

  Kil Ripkin and Jah Freedom join forces in their latest single, "In Search Of" , where Kil Ripkin 's powerful baritone delivery takes center stage over Jah Freedom's infectious beats and heavy-hitting drums.  The dynamic collaboration from their album "Self Medicate" , explores themes of self-discovery and authenticity, as Ripkin passionately delves into the pursuit of better days and personal growth. With a commanding presence, the MC implores listeners to stay true to themselves while navigating life's journey, making "In Search Of" a compelling anthem for those seeking both introspection and improvement.  Download & Streaming Links:   Spotify :  https://open.spotify.com/track/2sJfYn4Ck5YtdbV61MHexJ?si=175ba97  Apple Music:  https://music.apple.com/us/album/in-search-of/1711397048?i=1711397050&app=itunes  Bandcamp :  https://jahfreeonthebeat.bandcamp.com/album/in-search-of

  Epic Records shares the official video for the single "BIG EVERYTHING" by rap legend and icon Busta Rhymes featuring DaBaby and talented arist T-Pain . The single is from Busta Rhymes new release "BLOCKBUSTA" .  "BLOCKBUSTA" available at: https://BustaRhymes.lnk.to/BLOCKBUSTA