DEFINITION OF FRESH

Canadian artists Str8 Trip and Halfcut join forces on their heartfelt new single “Since You Been Gone” , a moving tribute to their late friend, mentor and musical influence, KING (Danny King) , who tragically passed away in 2015 from a brain tumor. KING played a pivotal role in shaping the early artistry of both Str8 Trip and Halfcut , serving as both an inspiration and a guiding hand in their musical development. With this release, the duo carry forward his legacy the same way he helped ignite theirs—through the power of music. “Since You Been Gone” delivers a raw and emotional reflection on grief, loss, and memory. More than just a personal dedication, the track resonates with anyone who has ever lost someone close. The vulnerability and honesty embedded in the song offer listeners both a space for reflection and a reminder of the healing force that music can be. Available now on all major digital streaming platforms!

After the buzz worthy video/single "Green Stacks" , Canadian underground heavyweights Halfcut and Cole The God return with a powerful new single titled "Soul Ice", a gritty and atmospheric track featuring lyrical assassins Daniel Son and Str8 Trip . The track is a bold offering from the North, blending raw street poetry with glacial production that cuts deep. The visuals shot by Da Kid T ( USOM Films ) were filmed in the Canadian Rockies and offer the perfect companion to the song's frigid undertone.  The soundscape by Cole The God is soaked in ominous, boom-bap textures that mirror the unforgiving cold of the Canadian streets. Halfcut delivers his signature sharp, unfiltered bars, while Daniel Son —one of the most respected emcees in the underground—slides through with calculated aggression. Rising spitter Str8 Trip adds fuel to the fire with a hungry and unrelenting verse, making this a true cipher of verbal warfare. "Soul Ice" is out now on ...