DEFINITION OF FRESH

GDF Records / EMPIRE share the official video for the single "I Can Relate" by Compton, CA rap artist Jay Worthy and Winston-Salem, NC producer 9th Wonder .

The legendary Raekwon of the iconic Wu-Tang Clan  links up with Raleigh, NC rap artist Shyst Vader for the official video for the single "Reshaping The Culture" , produced by DJ Profluent .

Denzel Curry links with his newly formed collective The Scythe for Strictly 4 The Scythe. The collective consist of A$AP Ferg , Bktherula , TiaCorine , and Key Nyata . The project features the previously released the singles, “Lit Effect” , “The Scythe” , and “Mutt That Bih” .

Charlotte, NC rap artist Fetty P Franklin links up with Memphis, TN rap artist Big Moochie Grape for the official video for their collaborative single "Bows and Bricks" .  Stream "Bows and Bricks" : http://broke.ffm.to/fetty-p-franklin-...

Top Dawg Entertainment rap artist Ab-Soul recently shared the remix to J. Cole and Daylyt 's unofficial 2024 collab "A Plate Of Collard Greens" . website development

Fayetteville, NC native and Dreamville Records  founder J. Cole shares the official video for the single "Two Six" , produced by Omen , T-Minus , and Ron Gilmore Jr. . The single appears on J. Cole 's release "The Fall-Off" and the video is directed by Simon Chasalow .  J. Cole - The Fall-Off is available on all platforms now: https://JCole.lnk.to/TheFall-Off

Dreamville founder J. Cole shares his highly-anticpated release "The Fall-Off" , that features two disc, 12 tracks each for a total of 24 tracks. The release features guest appearances by Future , Tems , Petey Pablo , Burna Boy , Marvin Sapp , and Common .

Fat Beats shares the official video for the single "The Syndicate" by NC Hip Hop collective Kooley High & ATL-bred producer Tuamie . The single appears on their collaborative release 'ALL INFINITE' . The video is filmed, directed, and edited by @thebrojackson .  'ALL INFINITE' is OUT NOW: https://linktr.ee/kooleyhigh

J. Cole shares his mixtape "Birthday Blizzard '26 (Hosted by DJ Clue)" to celebrate his 41st birthday. The mixtape features a four-pack of new freestyles available exclusively on Cole’s website for the suggested price of $1, the EP arrives in advance of the Fayetteville rapper’s long-awaited album "The Fall-Off" , which is slated to land on February 6, 2026 .

Dreamville founder and Fayetteville, NC native J. Cole shares the single/visual for the single "DISC 2 TRACK 2" , from his highly-anticpated release "The Fall-Off" , dropping on February 6th, 2022.

Bronx, NY rap artist The Musalini shares the official video for the single "Sincerely" , produced by the legendary 9th Wonder and features King Draft and Swank .  The single appears on the The Musalini & 9th Wonder 's collaborative release "The Don & Eye" .

Charlotte, NC rap artist MAVI shares the official video for the single "Triple Nickel" featuring NYC based rap artist MIKE . The video is directed & edited by Wyeth Collins and co-directed & 35mm photography by Jaylen Brannon .  the pilot. out now: https://i.mavi4mayor.com/thepilot

 "Big Monsoon" is pressure from every angle — heavy bars, soulful textures, and timeless energy. The Musalini and 9th Wonder created something cinematic, something soaked in truth and triumph. Then Izzy Hott pulled up and set the tone perfectly.

DaBaby shares the official video for the single "LETTER TO MY YN" , produced by BandPlay  and Drvmlord .  The single appears on DaBaby 's upcoming release "Be More Grateful" .  "Letter To My YN" Out Now on All Platforms:  https://dababy.lnk.to/LETTERTOMYYN

Reuben Vincent & 9th Wonder share their official video for "GET IT GIRL (House Party Remix)" featuring DMV (Washington, DC) rap artist Wale , off the collaboration album from Reuben Vincent & 9th Wonder called "WELCOME HOME" . The video directed by Keilan Armon, Pierre   & Reuben Vincent .

DJ, producer, and record executive 9th Wonde r shares "Zion XI" the latest in the "Zion" series. The project features 39 tracks with guest appearances by Eli Tha Don and The Duke University Beats Crew .

The Snowgoons return to their classic Black Snow sound with the new single The Hatred 3 . Keeping the tradition alive, they teamed up once again with Slaine , just like on The Hatred Part 1 and Part 2 . Swollen Members ’ Madchild and Goon MuSick ’s Benny Holiday also join in on this banger.  From the Album Black Snow 3 :  Pre Order: https://www.goonsgear.com/produkt-kat...  Stream: https://snowgoons.vdsm.li/TheHatred3

E.L.P. ( Empirical Legacy Project ) presents "Goblins" featuring Scritchmatic and Soulo Poppa with production by Fantom of the Beat ( Haas G of the iconic Hip Hop group The UMCs ).

Contemporary Hip Hop artist Tre-Dot shares his release "Like That" , whih kicks off soulfully with food for thought. Tre-Dot takes listeners through a timeline of his life from walking to stores, a fear to rhyme, school, block parties, dressing fresh, bball courts, and more. The record opens eyes and ears to the essence of Hip Hop culture. Refreshing, vintage arrangements resonate throughout provided by DJ Tekwun .

Jamla Records / Roc Nation share the official video for the single "HOMECOMING" by Reuben Vincent & 9th Wonder , off Reuben Vincent & 9th Wonder upcoming collaboration album.  The video is shot by Keilan Alexander and directed by Reuben Vincent & Keilan Alexander .